This article found via LinkedIn really does say it all — so many business today still don’t have a website or utilize any social media.
The first place I look, and most people look, for a new business they are considering working with, purchasing from, etc. is the internet. When you are looking for something, the first & easiest place to find it is online. I always check out a company’s website, not only to get their phone number, address, or email, but to see if they look legit, have any pricing online, & the works. I am one of those people who read the about page too.
So many times, a company that I may potentially purchase from doesn’t have a website & I will frequently go elsewhere if a comparable business exists within the Amarillo area. The main reason is, I’m not a mind-reader & I don’t know if the other company has what I’m looking for, especially if I can’t scrounge up any info about what they offer online.
If you do have a website, it’s important to make sure it’s not too flashy or dated too. Many times, this will automatically send customers on their way to your competitor.
Here’s a quick breakdown of the web design mistakes you don’t want your business to make — to see the entire article, click here.
- // Lack of Market Knowledge
- // Too Flashy or Busy Design – sure that flashy dancing cat is entertaining, but don’t let customers forget why they are on your site – you want business from them
- // No Clear Call To Action – you need to direct customers visiting your site
- // Over or Under Paying – it is possible to do both :: don’t underpay & certainly don’t overpay just because someone is the flashiest around
- // Vague or Outdated Content – a website does need acurate, current content
- // Considering “Everyone” Your Target Audience
- // Believing You Can Do-It-Yourself – your pretty busy already
Now, the last one on this list might be possible, but you have to think to yourself, 1) Will I do as good of job & 2) Do I really have all that time (you are running a business afterall).
>> office image via Pinterest
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