<\/p>\n
One of the biggest\u00a0decisions\u00a0a small business must make lies in the question of where to spend money. Advertising is necessary to get out\u00a0in front\u00a0of your audience, and in today\u2019s time of social media there are more options than ever before. From Facebook to Twitter and everything in between even\u00a0analyzing\u00a0where to start with advertising can be time consuming and at times overwhelming.<\/p>\n
First there was the Facebook fan page that businesses could set up for free\u2013which is always nice\u2013as a place to put information about their business and attempt to connect with their target market. One of the catches with Facebook fan pages is that you actually have to put forth the effort to get people to like your page & interact\u2013not the worst\u00a0scenario,\u00a0but it can become a lot to deal with for an often busy small business owner. Now it has been announced that not all of the fans for your page may even be seeing the posts you take the time to post\u2013instead Facebook now offers\u00a0promoted posts<\/a>\u00a0that promise to be shown to more of your fans, at a fee.<\/p>\n In recent times with Facebook facing a few issues regarding their stock prices and the massive value drops after their initial public offering they now seem more focused then ever on paid marketing options, there has even been chatter about business fan pages having fees assessed, other than just for promoted posts. Fees for a business Facebook fan page would\u00a0likely\u00a0cause more than a few business owners to step back and look at how helpful their fan page has been in boosting business\u2013putting Facebook marketing strategies in the bag of paid advertising along with phonebook ads.<\/p>\n Not only is Facebook talking about charging for business fan pages, they are also now trying to get businesses to advertise on the site. This may sound like a good idea and it does work for some businesses, but a\u00a0Reuter\u2019s poll<\/a>\u00a0taken over the summer showed that four out of five Facebook users have never purchased a product as a result of advertising or comments on the site. Regardless of if marketing products on Facebook works, the social media site is pushing the idea of its site leading to purchases with the addition of a new \u201ccollections<\/a>\u201d feature rolled out earlier this month in which fans of a page can \u201clike\u201d, \u201cwant\u201d, or \u201ccollect\u201d a brands product with the option to then purchase it. For now, this \u201ccollections\u201d feature is free, so if you plan to give it a try this is probably the time\u2013if past behavior is any sign, this new feature won\u2019t remain free forever.<\/p>\n","protected":false},"excerpt":{"rendered":" One of the biggest\u00a0decisions\u00a0a small business must make lies in the question of where to spend money. Advertising is necessary to get out\u00a0in front\u00a0of your audience, and in today\u2019s … Continue Reading →<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,9],"tags":[],"class_list":["post-29","post","type-post","status-publish","format-standard","hentry","category-e-commerce","category-small-business-tips"],"_links":{"self":[{"href":"http:\/\/www.goinggoingstudios.com\/theblog\/wp-json\/wp\/v2\/posts\/29","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.goinggoingstudios.com\/theblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.goinggoingstudios.com\/theblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.goinggoingstudios.com\/theblog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.goinggoingstudios.com\/theblog\/wp-json\/wp\/v2\/comments?post=29"}],"version-history":[{"count":3,"href":"http:\/\/www.goinggoingstudios.com\/theblog\/wp-json\/wp\/v2\/posts\/29\/revisions"}],"predecessor-version":[{"id":182,"href":"http:\/\/www.goinggoingstudios.com\/theblog\/wp-json\/wp\/v2\/posts\/29\/revisions\/182"}],"wp:attachment":[{"href":"http:\/\/www.goinggoingstudios.com\/theblog\/wp-json\/wp\/v2\/media?parent=29"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.goinggoingstudios.com\/theblog\/wp-json\/wp\/v2\/categories?post=29"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.goinggoingstudios.com\/theblog\/wp-json\/wp\/v2\/tags?post=29"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}